Information We Collect
When you use Colorify, we collect various types of information to provide and improve our color palette services. This includes account information such as your email address, username, and profile preferences when you create an account. We also collect usage data including the color palettes you create, save, and modify, your color preferences and frequently used color combinations, and interaction data such as clicks, views, and time spent using different features.
Technical information is automatically collected including your IP address, browser type and version, device information, operating system, and log data about your interactions with our service. We may also collect optional information such as feedback, survey responses, and communication preferences to enhance your experience with Colorify.
How We Use Your Information
We use your information to provide, maintain, and improve Colorify's services. This includes generating personalized color recommendations based on your preferences, saving and syncing your color palettes across devices, and providing customer support when you need assistance. Your usage data helps us understand how users interact with our platform and identify areas for improvement.
We analyze aggregated and anonymized data to enhance our color generation algorithms, develop new features, and understand color trends in the design community. Your information also helps us communicate important updates about the service, respond to your inquiries, and ensure the security and integrity of our platform. We never sell your personal information to third parties.
Data Storage and Security
Your data is stored securely using industry-standard encryption and security measures. We implement appropriate technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our servers are hosted in secure data centers with multiple layers of protection including firewalls, access controls, and regular security monitoring.
We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this privacy policy. Account information and saved palettes are retained while your account is active. Usage and technical data may be retained for analytical purposes in aggregated, anonymized form. You can request deletion of your account and associated data at any time through your account settings.
Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in specific circumstances: with your explicit consent, to comply with legal obligations or respond to lawful requests from authorities, to protect our rights and the safety of our users, or in connection with a business transfer such as a merger or acquisition.
We may use trusted third-party service providers to help us operate Colorify, such as hosting services, analytics providers, and customer support tools. These providers are contractually bound to protect your information and use it only for the specific services they provide to us. When you choose to share your color palettes publicly, that content becomes visible to other Colorify users according to your sharing preferences.
Your Rights and Choices
You have several rights regarding your personal information. You can access and update your account information at any time through your profile settings. You have the right to request a copy of the personal information we hold about you, request correction of inaccurate information, and request deletion of your account and associated data.
You can control your privacy settings including which palettes are public or private, email notification preferences, and data sharing options. You may opt out of certain communications from us, though some service-related messages are necessary for account security and functionality. If you're in the EU, you have additional rights under GDPR including data portability and the right to object to certain processing activities.
Cookies and Tracking
Colorify uses cookies and similar technologies to enhance your experience and provide our services. Essential cookies are necessary for the website to function properly, including authentication and security features. Preference cookies remember your settings such as color format preferences and interface customizations.
Analytics cookies help us understand how users interact with Colorify, allowing us to improve our services. You can control cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of some features. We respect Do Not Track signals and provide clear options for managing your tracking preferences.
Children's Privacy
Colorify is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We are committed to protecting children's privacy and complying with applicable laws such as COPPA (Children's Online Privacy Protection Act).
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you through the service or via email, and update the "Last Updated" date at the bottom of this policy.
Your continued use of Colorify after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we protect your information and respect your privacy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at privacy@colorify.com. We are committed to addressing your privacy concerns promptly and transparently.
For general inquiries about your account or our services, you can reach us through our support center or contact form. We strive to respond to all privacy-related inquiries within 30 days and will work with you to resolve any issues regarding your personal information.
Last updated: August 11, 2025
This privacy policy is effective immediately and applies to all users of Colorify.